The past few competitions have been individual events that forced our participants to rely largely on their memory and ability to stay calm under pressure. Wednesday’s competition required our teams to get more creative and collaborative.
Teams were given 24 hours to craft a summer Olympics-themed tweet, and accrue maximum engagement. The rules: the tweet had to be one photograph from a summer Olympics past or present, unaltered, with no accompanying text. All five teams realized that a photo alone might not tell enough of a story, so they did creative zooms.
Team Sex found an alarming rugby shot:
Team Celebrity honored some tiny gymnasts of yore:
Team Gawker highlighted terror in the eyes of a man swimmer:
Team Fashion took a look at pre-celebrity Ryan Lochte:
And then did a creative retweet maneuver from Jezebel’s main account:
All of these tweets received good engagement—satisfying on any normal day of tweet-storming. But ultimately, Team Deadmodo—who had its tweet retweeted by Gizmodo’s 2 million follower account—could not be caught.
And perhaps, it shouldn’t have been.
Gold medal: Team Deadmodo, score: 511
Silver medal: Team Fashion, score: 126
Bronze medal: Team Gawker, score 98
Failed to place: Team Sex, score: 72; Team Celebrity, score 53.
Team Celebrity: 1 Bronze medal
Team Sex: 2 Gold medals
Team Fashion: 1 Silver medal, 2 Bronze medals
Team Deadmodo: 1 Gold medal, 1 Silver medal
Team Gawker: 1 Silver medal, 1 Bronze medal