Even though the store has been accused of racial profiling, Jay Z launched his collection with Barneys yesterday. He didn't design the items, exactly, it's described as a "limited edition collection designed in collaboration with Shawn 'JAY Z' Carter."
There are special windows in the New York store, as well as a special space:
The New York Holiday collection is available now in the BNY SCC Gallery, an in-store space that will offer the pieces masterminded by Shawn 'JAY Z' Carter and the likes of Balenciaga, Balmain, Lanvin, and more. The BNY SCC Gallery is a masterpiece in itself; conceived by renowned French visual artist Joanie Lemercier under the direction of Mr. Carter and Barneys New York Creative Director Dennis Freedman, the interior of the space will be projected with an original film for a 360-degree experience. The multi-dimensional film, shot over three months in Brooklyn and Manhattan, portrays spectacular visuals that take visitors through a journey from New York's underground through the city and beyond.
This "journey" through the "underground" will cost you: A T-shirt is a thousand bucks, leather boxing shorts are almost $2600 (WWKWD*), and there's a watch that costs more than a car.
The folks at AnimalNY visited the store, if you want to see pictures of how the scary ski masks are displayed. And their headline is great: "Jay Z's Barneys Collection Offers Black Shoppers Lots Of Pricey Items to Get Racially Profiled Over."
*What Would Kanye West Do?