The Scrunchie Is Back, Do You Want One?

The scrunchie has returned and it is the not-so-newest old thing to be revived ironically. How do you feel about this? I am…torn.

Apparently the revival began with eyebrow-hero herself model Cara Delevingne, who admitted back in 2012 that she liked the fabric-covered elastics. Then, according to the New York Post, Prince Harry’s then-girlfriend Cressida Bonas hopped on the scrunchie train by late 2013, followed by pop stars like Rita Ora and Selena Gomez.

Now labels like Marc Jacobs, Rodarte, Rag & Bone and Missoni are showcasing the hair ties and two women, Kata Sharkey de Solis and Ruthie Friedlander, have even begun a scrunchiesofinstagram page, drawing on 1980s and 1990s throwback images mixed with photos of Britney Spears, like, last week. Blame Winona Ryder and Heathers.

“Ruthie and I were inspired by the film’s use of the red scrunchie as the physical embodiment of power,” says Sharkey de Solis. “Somehow this ended up translating into a late-night purchase of our first scrunchies in 15 years.”

Will you be buying a scrunchie this summer? We’re all friends here, you can be honest.

The Scrunchie Is Back, Do You Want One?