Hasbro's My Little Pony brand is twenty-five years old, and celebrating all year long: The company started a program called "The My Little Pony Project: 25 Ponies for 25 Years," which invites celebs, fashion designers, artists and kids to design a collection of 25-one-of-a-kind ponies. What is it about MLP? The hair, the twinkle in the eye, the sparkle on the ass? Fucking adorable. Ponies FTW. [Marketing Daily]