This is a really incredible unforced error: Sixt, a rental car company you’ve never heard of, made an ad encouraging Caitlyn Jenner to “try this crossover,” which is a type of car and also a tasteless joke about her transition. The ad remains up on their Twitter and Facebook, despite hundreds of people tweeting at them in increasingly angry ways.

Here’s a screenshot of the ad, which we saw via Uproxx:

A “crossover” is a car that combine aspects of an SUV with a passenger vehicle; someone had to think really hard about making this into a joke about trans people, but by God, they managed it. Zero points.

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Although the company is responding to people complaining about actual rental car issues, they’re ignoring hundreds of angry tweets from people carefully pointing out that they’re garbage:

Sixt’s contact information is right here.


Contact the author at anna.merlan@jezebel.com.
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Jenner in New York, June 30. Photo via AP Images

Image via Twitter/Sixt