R.I.P. Hipster Barbie™. The 20-year-old Portland native who created the satirical account to take jabs at Instagram’s try-hard community, is saying peace to her 1.3 million followers.

Darby Cisneros initially launched the SocalityBarbie IG account to make fun of how people use the app. In the process, she says Hipster Barbie has successfully drawn attention to the fake-ness of social media, through her posed snapshots of Barbie looking hipster, serene and cultured.

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In an Instagram post on Wednesday, Cisneros—having previously run the account anonymously—revealed her identity and announced that she’s killing Hipster Barbie.

“Never in 1 million years did I think it would receive the amount of attention that it did,” she writes, “but because of that it has open the door to a lot of great discussions like: how we choose to present ourselves online, the insane lengths many of us go to to create the perfect Instagram life, and calling into question our authenticity and motives.”

Is this yet another giant leap in the important crusade to take down the tyrannical forces of “social” “media,” as launched by 18-year-old Essena O’Neill?

The bigger question is: Will mankind ever change?

The answer is no.

Cisneros’ full Instagram post:

Hey guys, my name is Darby Cisneros and I am the creator of SocalityBarbie. I just wanted to introduce myself and thank all of you for enjoying this account. I started SB as a way to poke fun at all the Instagram trends that I thought were ridiculous. Never in 1 million years did I think it would receive the amount of attention that it did but because of that it has open the door to a lot of great discussions like: how we choose to present ourselves online, the insane lengths many of us go to to create the perfect Instagram life, and calling into question our authenticity and motives. It’s been a blast running this account but I believe SB’s work here is done. I will be leaving this account open for a while for people still want to look through and enjoy it. Again, thank you for following along. If anyone has any questions or just want to say hi feel free to email me at socalitybarbie@gmail.com ✌️#RIP (account NOT for sale)

For now, enjoy the memories.


Contact the author at clover@jezebel.com.

Image via Instagram