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The commercial at left, for World of Warcraft-themed Mountain Dew Game Fuel, is the first gaming commercial we've seen starring women exclusively. We found it kind of progressive, until YouTube commenters explained that hot women don't actually play WoW! More »
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Online Media Daily says that in a Denizens of Digitivity survey, 44% of women said that they owned a gaming console, compared to 39% of men. The stereotype of the American gamer — 18-34, male, single and white — is not necessarily on target, claims the report. Between the Wii, Xbox, Playstation and Nintendo DS, there's a a rise in the female gamer. "The Wii has really caused a democratization of gaming, because that has opened it up to all generations and both genders," said Ann Mack, director of trendspotting for JWT. More »
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