It probably will not surprise you to learn that your favorite beauty blogger or reality television star is almost certainly getting paid to post that perfectly lit selfie with an artfully placed tooth-whitening kit or meal replacement shake on her Instagram account. What you don’t know, really, is how much money they actually receive for those pseudo-advertisements. Jezebel has obtained detailed rates for micro- and macro-celebrities from Jenny McCarthy to Scott Disick; our reporting found a wide range of fees for posts published on Twitter, Facebook, and, most typically, Instagram.
Celebrity endorsements are nothing new, but the explosion of social media has shifted the practice into new territory. As I’ve discussed here before, advertisements posted as selfies on Instagram or Twitter usually contain no clear indication that the celebrity or personality in question has been paid to promote the product—despite the fact that, in many cases, they’re legally required to disclose exactly that. (Kim Kardashian, for example, recently got in trouble with the FDA promoting a morning sickness drug without including the side effects.)