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In honor of Comic Con and her big 3-0, Strawberry Shortcake has a special edition outfit and a berry chill knit hat that's totally ready for cool nights at Burning Man! More »
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The Disney Channel will air a My Little Pony series in conjunction with the newly formed Hasbro Studios. Yawn. Call us when Cookin' With Easy-Bake Oven gets greenlit. [The Hollywood Reporter] More »
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Hasbro has devised an online, boys-against-girls Trivial Pursuit game "to see if trivia can answer the age-old question:" who's smarter, men or women? We're sure questions about golf and seventies TV shows will resolve this issue for good. [Daily Mail] More »
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Listen, we don't fear change, but sometimes change sucks. Especially when it tampers with your childhood memories. In the vein of Strawberry Shortcake, the murder-mystery board game Clue has gotten a makeover. The new game has nine weapons instead of six; there's no lead pipe, and the revolver is now a pistol. They've added a trophy, an ax and a baseball bat. Plus, the game now takes place at a modern mansion - more Cribs than Masterpiece Theater. "We wanted something the kids would feel like it belonged to them," Hasbro's Rob Daviau says. That doesn't explain why there's a Catherine Zeta-Jones look-alike on the box. Miss Scarlett, is that you? (Click to enlarge image.) [NPR] More »
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• Sean Combs's new fragrance, "I Am King" will premiere as a Macy's exclusive in December. 'I Am King is a statement about all men,” said Combs, during an interview at his Bad Boy Entertainment offices in Manhattan. “We are all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings." The new fragrance, he says, is "more about sophistication. It’s strong and also sexy, with an elegance and simplicity to it.” [WWD]
• More on how design chief Patrick Robinson is trying to make The Gap cool. Can't they just...you know, carry better clothes? [Business Week]
• Lydia Hearst says she's not like Paris Hilton, ruins it by calling herself a "supermodel." "Don't ever compare New York media heiress Lydia Hearst to Paris Hilton. "Remember: I am a supermodel and have the award to prove it, and she is a celebrity. There's no comparison." [Page Six]

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Hasbro's My Little Pony brand is twenty-five years old, and celebrating all year long: The company started a program called "The My Little Pony Project: 25 Ponies for 25 Years," which invites celebs, fashion designers, artists and kids to design a collection of 25-one-of-a-kind ponies. What is it about MLP? The hair, the twinkle in the eye, the sparkle on the ass? Fucking adorable. Ponies FTW. [Marketing Daily] More »
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