• more about #luckymagazine more comments →
    brendastarlet is on it: The locket looks like it would crack to pieces if trampled by an elephant. What you want in the colonies is a good compass, like the one Denis Fynch-H... more »
    formergr: This is what happens when schools only teach U.S. history... more »
    Bachelorette: That page makes me want to soap my hair at the foot of the Ngong Hills. After that, I will return to Denmark and be sad. more »
    kelsium: Though it does not carry the same headdesk connotations, I am quite fond of "rustic leaves". Little brass country leaves are so different from little ... more »
    BeckySharper: Is this catalogue available in Africa? Because I would looooove to see how that goes over in, say, Kenya. more »
    SiktaHizane: Why don't you ask an African if they were better off under colonialism, or now? Hint: it's not now. more »
    sportz.star: There's a joke to be made about including a Banana Republic shirt in this wonderfully colonial collection, I just don't have it. more »
    SarahMC: I love the hat but it'd look ridic on me. Blazer is nice, too. Sadly I can never afford anything featured in Lucky. more »
    fulanita: I think it's possible to dislike colonialism, yet appreciate the aesthetic that came out of the time and location. I mean, I'm not for fascism, but I... more »
    kelsium: Blargh. more »
  • #maghag

    The Good Old Days, For The Lucky

    A description of an item on this Out Of Africa-inspired page: "There's a wonderfully colonial sensibility to this locket." Wonderfully colonial? Hmm.
  • #maghag

    Lucky's "Best" Swimsuits Also The Smallest, Least Supportive

    In addition to the $6,000 closet, Lucky's May issue also features a "Best Swimsuits Of The Season" feature, in which "best" means "teeny bikinis which barely cover the areolae and pubic mound." More »
  • #maghag

    Lucky's "Month Of Outfits" Breaks The Bank

    Not only is "A Month Of Outfits" in the May issue of Lucky for the skinny who live in warm climates, it's for the very rich. More »
  • #maghag

    The Times Calls Out Photoshopping Magazines

    In an op-ed video about a subject we monitor very closely, Jesse Epstein explains why magazines should let readers know if images have been retouched. Check the Lucky cover made from four different images. [NY Times]
  • #recessionistas

    Lucky Editor Ponders Purchase Of $225 Sweat Shorts

    Editor: "I want to resist, yet I can't help thinking that they're actually really cool." Commenter: "Are these something you'd want to be wearing if you ran into an ex-boyfriend or current meangirl? And the price?…Insulting." [Lucky]
  • #maghag

    Recessionistas: Lucky Will Help You Spend What Little Money You Have Left

    Screw the economy: Condé Nast's shopping magazine has launched an iPhone application which uses Lucky info and GPS to help you shop for shoes in your area. Increased credit limit not included. [NY Times]
  • #nude

    Lucky Promotes "Nude" Shoes, But For Whom?

    The new issue of Lucky magazine, with the glowing and gorgeous Rosario Dawson on the cover, has a forward-looking fashion piece inside called "The Next Big Things '09." You'll find the "most wanted trends" for the new year: Oversize '80s earrings, cuban heels, cropped slouchy trousers. And, what the magazine calls "Shoe Obsession No. 1": Nude leather shoes. Yeah, nude. But for whom?
  • #fortunateperiodical

    What To Say This Fall, Brought To You By Lucky

    Is your language looking tired? Is it all covered with dull metaphors and off-color slang? Do you have dark circles around your i's and an oily t-zone? Never fear! September Lucky is here with some new words, and new beauty products to match. Make your diction a little more dewy, after the jump. More »
  • #repeatoffenders

    Ali Larter: Lucky Girl

    Ali Larter is on NBC hit show Heroes. She's also on the cover of the May 2008 issue of Lucky magazine. And look! She was also on the cover of the March 2007 issue. The magazine that loves to repeat words is also repeating cover models! (They used the word "sophisticated" twelve times in the January issue.) Why does Ms. Larter deserve to be on the cover twice in a little over a year? That's a tough one. But if you're curious whether her shopping habits have changed since last spring, you're in luck (ha)! We compare and contrast her covers and stories from the interior of the magazine — then and now — after the jump. More »
  • #maghag

    Lucky Magazine's Idea Of "Sexy" Simply Isn't

    Captions are just sooooooooo hard to write sometimes! The effort it takes Lucky magazine editors to describe the true essence of the latest satchel or wedge must be so backbreaking that they often dump redundancy in favor of just making shit up. (Granted, most of the invented words are just real words with "-y" added to the end like "antiquey," "blousy," or "goddessy". But the annoyingly stupid ones like "glowifying" "louche" and "hipsterish" (used twice!) really just, I don't know, blow.) Don't get us wrong, there are times that we enjoy turning off our brains and numbly flipping through Lucky with only two reactions: "Bleh" or "THAT'S CUTE." [What about: "Yes!" and "Maybe"? -Ed.] But since we actually read women's magazines so you don't have to, we can't help but point out the biggest offender in the April Lucky: "sexy," used some twelve times. After the jump, we show you what's "sexy" on the pages of the magazine we love to hate and hate to love. More »
  • #maghag

    Lucky Magazine's Ultra-Elegant And Sophisticated One-Track-Mind

    Each month, we make it our mission to point out that the editors at Lucky are still in dire need of a thesaurus or two. Perhaps the constant exposure to minor variations of the same triangle bra has prevented them from getting one. (Or maybe there just aren't enough words in the English language to describe women's apparel and accessories?) Whatever the reason, the editors are still playing Mad Libs for this season's shit with a limited word bank. After the jump, our not-at-all-scientific tally of the major word offenders and excessive-hyphenation-insertions in the light-but-repetitive January issue of the magazine we love to hate and hate to love. More »
  • #pitythefoolproof

    Real Person Featured In Lucky Confesses To Not Being All That Real

    One of the reasons I never read Lucky is that the "real people" they choose to showcase their "foolproof outfits" never somehow cease to seem actually more unrealistically gorgeous/thin/put together than the average runway model; they're just, like, photographed less imaginatively. Witness January's Courtney Childs Lewis (pictured after the jump.) She's 25 and yet has three names already; she's consultant at Avenue A Razorfish and Haverford Alum who regularly travels to Paris on business, and yet if you ran into her in Paris you'd totally think you saw Gemma Ward. And don't get me started on all the excessively trendy/unflattering clothing choices only a hideously beautiful 25-year-old on a raw food and coke diet can pull off that she tries to foist upon the hapless Lucky-buying masses: shiny pointy ankle boots, those weird tuxedo pants, chic-formless jacket over chic-formless shirt accented by chic neckscarf...is this even a real person? Oh wait, she's on Facebook; funny that! And she has a blog... More »
  • #maghag

    Lucky Magazine's Pretty, Sexy, Seriously One-Track Mind

    Earlier this year, we pointed out that the editors at Lucky might be in dire need of a thesaurus or two. Perhaps the constant exposure to minor variations of the same holiday cocktail dress has prevented them from getting one. (Or maybe there just aren't enough words in the English language to describe women's apparel and accessories?) Whatever the reason, the editors are still playing Mad Libs for boots, clutches, and sequins, and with a limited word bank. After the jump, our not-at-all-scientific tally of the major word offenders in the December issue of the magazine we love to hate and hate to love. More »
  • #deceptivelydonating

    Jessica Seinfeld Continues To Deceive, This Time For "Charity"

    We found Jessica Seinfeld's book, Deceptively Delicious to be just an eency bit annoying. So we were dying to see if her same smug self-righteousness would spill over into her so-called charitable works (though of course there are rumors that she stole the idea for her charity, too. Hmm.) Seinfeld helms a group called Baby Buggy — they give strollers and other baby supply stuff to moms in need. And they had a fundraiser on Thursday night! How do they raise funds? By asking the masses to fork over $450 to gain access to a Lucky Shops event! Yup, the magazine about shopping let women pay to go shopping, and a tiny portion of the proceeds from the sales racked up over the evening went to Baby Buggy. (We saw signs at some designers' booths saying that only 2% of the sale would go to charity.) We attended with bff Nikola Tamindzic, and ended up buying Vena Cava shorts, sigh. Gallery begins below. More »
  • #welllookfuckinwho

    'Lucky' Magazine Cover Girl Vanessa Minnillo Is One Classy Knife-Wielder

    People have a certain feeling about a 'pageant girl,' opines former Miss Teen USA Vanessa Minnillo in next month's Lucky, page 35. They do! "But I learned a lot during that experience that you wouldn't expect, like how to dress in a respectful, sophisticated way that's still fun and appropriate for my age." Funny how that doesn't rub off on a girl's behavior! After the jump, we deconstruct the highbrow-lowbrow contrast of Vanessa Minnillo's demure clothes — and her conduct! More »
  • #emptyingyourexpandingpockets

    'Lucky' Magazine Readers Have A Very Good Year. The Rest Of Us? Not So Much!

    In the space of a single year, the average reader of Lucky has seen her (or, haha, his!) household income rocket from $68,200 to $84,400, according to some highly credible research out today (and about which the publisher of Harper's Bazaar said something truly inspiring about a "shattering" of the "glass ceiling.") But apparently it's not so simple. The middle class, insinuates Lucky publisher Alexandra "Sandy" Golinkin, is defecting from the nation's magalog of record: More »
  • #avrillavigne

    Anatomy Of A Celebrity Maturation: Avril Lavigne Grows Up, Buys More, Sounds The Same

    If there is one thing we are more soooooo sick of than Avril Lavigne giving interviews about how she is soooooo sick of everyone talking about how she is this, like, tomboy in Chuck Taylors and suspenders because she is suuuuuch a feminine grown-up now (and p.s. Mark Jacobs and Proenza whatever and every other cool designer pls send her stuff she is a perfect sample size!!! maybe skinnier!!!) it is probably Gwen Stefani giving interviews to the same effect. Because, like, aren't there enough makeover shows in the world already that we don't need our manufactured pop idols spending valuable studio time disseminating the important message that "maturity" actually equates to "buying clothes you can't afford"?? More »
  • #sassymagazineclusterfuck

    New 'Lucky' Magazine Blog Discovers $15 Replacement For Baby Powder

    Sometimes we think about the legacy left by the iconic Sassy Magazine. By which we mean, we think (in no particular order), about Sassy founding editor Jane Pratt's eponymous Jane Magazine; the post Jane-Jane pimping out of 30-year-old virginSarah Dimuro; Pratt losing her lesbian virginity to Drew Barrymore; former Sassy intern Chloe Sevigny losing her onscreen BJ virginity to Vincent Gallo; Vincent Gallo hanging out (avuncularly? lecherously? yes!) with Jane pinup and latter-day Chloe-type "It girl" Cory Kennedy. At which point we wonder if Sassy's can be reduced to an orgy of D-list celebs too busy not-quite-penetrating one another to wash their hair. More »