• more about #dove more comments →
    Slovenly Muse: Remember The Daily Show a couple of nights back? When Michael Steele tried to claim that gay marriage hurt small businesses by putting more spouses on... more »
    Aesop's Foibles. YES.: I've never been, but something tells me that the addition of more Axe will go unnoticed, because the atmosphere there is already saturated with the st... more »
    StarSquid: Oh hells no!! more »
    PreposterousHypothesis: Yes, a nightclub is the best place for a mating game. Unfortunately for them, I am wearing my new fragrance Praying Mantis (by Elizabeth Taylor). more »
    Sputnik_Sweetheart: "Axe is all about the mating game, and the best place for a mating game is at a nightclub." Aaannnd there goes my lunch. more »
    morninggloria: The best place to mate isn't a nightclub; it's in the mountain stream in which I was spawned. Every year, I migrate there to reproduce, and sometimes,... more »
    BabyJane: Is it wrong that this makes me have visions of Jack Nicholson in The Shining dance in my head? more »
    EsmereldaFitzmonster: When I was a camp counselor, I had a very rambunctious (a ncie way of putting it) group of boys under my care. On one of my days off, another counselo... more »
    prestocaro fears the culling: Finally, they're gathering all the assholes together in one place so they can stink in an enclosed environment! THIS WILL BE OUR SUMMER, JEZZIES! No... more »
    BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): This is great! It's like herding douchebags. more »
  • #axetogrind

    Axe To Put Its Masculine Stench On A Nightclub

    This summer you can live like you're in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes who douse themselves in the gross-smelling body spray? More »
  • #weightymatters

    Big Problems Arise With Plus-Size Clothing For Teens

    This spring, both Target and Forever 21 are offering plus-size clothes for teens. This, of course, raises a whole host of issues: More »
  • #ragtrade

    Nina Ricci's Olivier Theyskens In, Out, Shaken All About

    More »
  • #adlibs

    Dove Finds Women Give Elastic Definitions Of 'Beauty'

    Do you ever like to imagine stories about people you see on the street? Dove asked female strangers to share first impressions of one another on video, and the results are strangely uplifting. More »
  • #underarmhair

    Deodorant brands Sure and Dove are set to release new deodorants next month that promise to slow underarm hair growth with regular use. The brands, both made by Unilever, are said to use a "pro-epil" complex which supposedly slows the rate of hair growth. Unilever believes that the new products will be popular with "image-conscious young women" and will generate £10 million in sales in the first year alone. [Daily Mail; image via BellaSugar]
  • #badvertising

    Big Hair Is Sexy, Cigarettes Whiten Teeth, Not Having Cellulite Is Awesome

    Sometimes you can't even get to the heart of the editorial content of a magazine because there are so many ads. And while a few ads are innocuous, pretty or straightforward, many are just bad. Hence, Badvertising! After the jump, some of the worst advertisements from recent issues of Elle, Allure and Glamour. More »
  • #photoshopofhorrors

    Dove has finally issued a statement regarding allegations that the models in its "Real Beauty" campaign were subjected to a little Photoshop of Horrors: "Dove's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to portray women by accurately depicting their shape, size, skin color and age. The 'real women' ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand's advertising agency, from start to finish and the women's bodies were not digitally altered. Pascal Dangin worked with photographer Annie Leibovitz (Ogilvy has never employed Mr. Dangin on the Dove Campaign for Real Beauty), who did the photography for the launch of the Dove ProAge campaign, a new campaign within the Campaign for Real Beauty. There was an understanding between Dove and Ms. Leibovitz that the photos would not be retouched - the only actions taken were the removal of dust from the film and minor color correction." More at the link following. [Jolie Nadine]
  • #advertisting

    Fake Beauty?

    As mentioned on Monday, Pascal Dangin, the "the premier retoucher of fashion photographs," doesn't just work on Vogue. He also may have Photoshopped the Dove Campaign For Real Beauty. AdAge contacted Unilever, Dove's parent company, and so far they have stayed mum. But a a spokeswoman for the campaign's creator, Ogilvy & Mather said: "We are unsure right now what he did. He works with Annie Leibovitz, the photographer. And we don't have any record of him actually working on any of the Dove campaign. There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can't comment on it." Well, someone needs to comment. We know Unilever has been hypocritical in the past, but this is just ridiculous. [AdAge]
  • #ragtrade

    Pray For Marc Jacobs

    • "It's out of control. There's always a different boy and everyone is worried he's going to pull a Halston." That's an anonymous friend of Marc Jacobs on the increasingly-erratic fashion designer. [Page Six]
    More »
  • #standardsofbeauty

    Women Criticize Dove Ads Directed At Women

    A little over a month ago, Dove released a commercial called Onslaught, in which a young girl is bombarded with images of women as depicted by the beauty industry and music videos — and in plastic surgery situations. It came on the heels of other videos, Evolution, True Colors and Hair. Now the women of "all-girl creative think tank" 3iying have responded, and they're not impressed. "If I hate my freckles, it doesn't mean I have 'issues,'" they write in BusinessWeek. "A healthy girl can love herself and hate her freckles. Self-respect doesn't demand that we think we are perfect, or that we love every aspect of ourselves." More »
  • #adlibs

    The Inconvenient Truth Behind Dove, The Love-Your-Body Beauty Company

    Yesterday, when we presented the new Dove commerical, Onslaught, we neglected to mention a few things. Luckily, blogs Feministing and Feministe reminded us of a few facts! For starters, while Dove can be applauded for examining the damaging effects of the beauty industry, its parent company, Unilever, is a major manufacturer of skin-lightening creams marketed in India. (Because, you know, the lighter your skin, the more beautiful you are.) In addition, Unilever makes Axe body spray, whose sexist and just plain stupid ad campaigns and "humilidating" show don't exactly send the message that the Onslaught spot does. And there's more: Unilever spends $809 million on advertising: it markets Dove, which encourages women to love their bodies, Ben & Jerry's ice cream, in which you can drown your sorrows if you don't love your body, and Slim-Fast, to make your body thin enough to love. More »
  • #clips

    Beauty Company Attacks Little Girl (And Other Beauty Companies) With Image Blitz

    More »
  • #hatingyourbody

    Dove Makes Earth-Shattering Commitment To Ban The Use Of Those Waify Models It Is So Famous For Using In Ads

    Nothing warms the cockles of our hearts more than when the owner of every leading ice cream brand (and also Slim-Fast!) decides to round out its offerings for the binge-purge demographic by inventing a new line of "firming" anti-cellulite lotions marketed under the auspices of aggressive self-acceptance. Unilever, the consumer products conglomerate behind Ben & Jerry's and all those new anti-cellulite lotions you should buy if you are one of those people who is kind of fat and cottage-cheesy but totally comfortable and happy that way (except, like, sorta not?) made a really profound and paradigmic announcement today: No more size zero models in its ads! More »
  • #slate

    Dove Tales

    According to today's Slate, Unilever, the company responsible for the above atrocity, is also responsible for the "love-your-body" ads produced for Dove's Campaign For Real Beauty. More »
  • #oprah

    On the wings of a Dove.

    Dove now has a page where you can find all its freebies in one handy place. Free Samples, promotional gifts and dicounts abound. More »