http://cache.jezebel.com/assets/base/img/thumbs140x140/jezebel.com.png http://jezebel.com/tag/gimmicks http://jezebel.com/tag/gimmicks

Last we reported, Fabio had begun starring in a series of Old Spice commercials, claiming to be the "New Old Spice Guy." We were worried. Then on Monday, Fabio challenged the old Old Spice Guy to a duel, and Isaiah Mustafa accepted. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5825711&view=rss&microfeed=true

Taking stunt-journalism to its nadir, one dude's watching Julie and Julia every day for a year and blogging it. Post-modern marvel or laziest, most cynical gimmick since the Kardashian Kard? You be the judge! More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5710444&view=rss&microfeed=true

Quick poll: Colored bacon, gross or awesome? We're going to go with gross, but the fact that there is a website called Bacon Today is pretty awesome. The foodie-trend may be over, but real bacon is forever. [NYDN] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5571767&view=rss&microfeed=true

Cereal is such a major part of growing up American: I remember the realization, when I was a kid, that for people of prior generations, the distinctive dry crinkle of a cereal's plastic bag against the box, followed by the unmistakable rattle of flakes on bowl (all immediately recognizable from the next room) would have been mysterious and unfamiliar. What's quicker shorthand than the mom who wouldn't let her kids have sugar cereal, or the fun house where you first tried Froot Loops? There's a fascinating article on MentalFloss about the history of America's favorite breakfast (invented by religious fanatics!) and why cereal is the most important thing in our nation's history. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5106735&view=rss&microfeed=true

The November issue of Glamour magazine has little purple circle on the cover, with copy that reads "3D Bonus Section: Get Your Glasses On Page 63." And seriously? There are 3D GLASSES inside the magazine! Plus, a few edit pages are printed to be 3D, which means they're all blurry, but they turn three dimensional when you put the glasses on. As far as gimmicks go, this one is pretty smart: It's interactive in an old-fashioned, Cracker-Jack way; it's something you can only do in print, not on the web; and it makes fashion fun. Images of the glasses — and a few pages from the mag — after the jump. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5058023&view=rss&microfeed=true

Are the Marc Jacobs ads with Victoria Beckham an example of everything that is wrong with fashion? Or has fashion "journalist" Liz Jones lost her sense of humor?• One more SATC analogy we don't need: HuffPo blogger calls for Obama and Clinton gals to "get on with it" (and "get it on"?). • "Is Google Making Us Stupid?" Yes, yes it is. • Encyclopedia Britannica will now allow public contribution to internet entries because nothing ruins a credible reputation like copying Wikipedia! • Valentine Vester, an English woman who helped create one of the poshest hotels in Jerusalem, dies at 96. • French truckers protest high fuel prices with "operation escargot," joining similar protests across Europe and South Korea. • $100 underpants promise to take off inches without exercise through baloney "micro massage" faux-science beauty bullshit. • Doris Day's controlling third husband may have caused the actress her sanity and was abusive to her son. • Keira Knightley's mother insists her daughter doesn't have an eating disorder, noting her actor father was much thinner than Keira was. • The birthplace of Kate Moss launches its own fashion week, celebrating with celebrity look-alikes! More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5016960&view=rss&microfeed=true