After declaring that they wouldn't reshoot any scenes from their new show Dads, Fox has now decided to embrace the fact that their pilot has been deemed by critics as "offensive" "reprehensible" and "morally wrong" by featuring those reviews prominently in their ad campaigns. Just like MTV did with their remake of Skins, and remember how well that turned out?
Several weeks ago, Fox higher-ups said they wanted the Media Action Network for Asian Americans and others criticizing their show to give it a chance. According to the Hollywood Reporter, they released a letter that read, in part:
"You will see that Brenda Song’s character is a strong, intelligent, empowered young woman who basically runs the company, and who almost always gets the upper hand on the guys.
This is a show that will be evocative and will poke fun at stereotypes and bigotries — sometimes through over-the-top, ridiculous situations," the executives added. "The series is based heavily on the executive producers’ own lives, and the relationships between the fathers and sons on Dads will continue to be the main driver of show’s comedic sensibility. Everyone involved with Dads is striving to create a series with humor that works on multiple levels and 'earns' its audaciousness. That said, we do recognize comedy is subjective, and we may not be able to please everyone, all the time."
This week, in a TV spot featuring fans raving about how much they loved the show, Fox reminds their audience that Dads premieres this coming Tuesday and again, asks the audience to watch and judge for themselves. Unfortunately, since it looks like said raving fans were apparently interviewed in a dark parking lot, they were probably being held up at gunpoint because their brilliant comments range from "Don't listen to the critics!" to "It's a must-watch show!"
Needless to say, one critic included TWICE in said ad campaign is particularly pleased her words are being used to further the money-making Fox agenda:
Proud to be quoted in this 'Dads' promo as s critic to ignore because I have said THIS SHOW IS HORRENDOUS! http://t.co/bCD4Eurvtr— Kate Aurthur (@KateAurthur) September 12, 2013
Making Brenda Song say the words "tiny China penis" would probably be a violation. Glad Fox is proud of the show, though!— Kate Aurthur (@KateAurthur) September 12, 2013