Bacon has had a cult-like presence on the internet for a very, very long time, and just when you thought the obsession over this ordinary breakfast meat has finally run its course, someone makes a dating app based on it. I’m looking at you, Oscar Mayer.

Sizzl is a new dating app that works similar to Tinder by connecting to your Facebook profile and lifting information from it, the latest in creative bacon-related advertising tactics from Oscar Mayer. It then connects you to possible love matches based on your taste in bacon. Do you love your bacon extra crispy? Sizzl will find you your bacon soulmate. Unlike Tinder, there’s no swiping. Instead you get a “Sizzl-meter.”

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From the Daily Dot:

The app’s most unique feature is how it lets you gauge your level of interest in each would-be partner. Instead of swiping, you hold your finger down on the screen. The longer you hold, the higher the “Sizzl-meter” rises, and if you and your potential date happen to sizzle each other at a similar level, you’ll be registered as a match.

That’s when you can start messaging each other and setting up bacon-tasting dates. Ridiculous? Maybe. But people have gone looking for love in weirder places.


Contact the author at marie.lodi@jezebel.com.

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Image via Oscar Mayer.