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It’s Not Easy Being Green

It's Not Easy Being GreenFashion, hypocritical? Heresy! Conde Nast Portfolio claims that high profile green campaigns like Louis Vuitton's support for Al Gore's climate initiative and Barneys' "Have A Green Holiday" are more show than substance. "Vuitton sells $5 billion worth of luxury handbags, scarves, sunglasses, and suitcases annually, reaping close to $2 billion in profit-yet its support of the Climate Project amounts to persuading its celebrity endorsers to donate their fees." Despite their shows of eco-consciousness, Dana Thomas says, luxury corporations have been influenced by "fast fashion"'s culture of disposability, even at heirloom prices, despite the carbon footprint this kind of high turnover leaves. And a recent list of the 100 most responsible corporations "included no luxury conglomerates-a glaring omission, given its nod to such unlikely environmentalists as Alcoa, Disney, Hewlett-Packard, and Nike."[Conde Nast Portfolio]
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