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There is a totally made-up story in today's New York Times about Bottega Veneta. You know Bottega. They make those basketweave-y leather bags. Unless you don't know Bottega, in which case now you know the source of all the noxious superiority fumes whenever you're in the realm of one of the carriers of one of those basketweavy bags. Well, here's the "trend": The idea is that Bottega's bags are getting popular because they are more "understated" than flashy Louis Vuitton bags, and people are sick of logos. You know, the basketweave, it is not quite like a logo. No one knows where it's from. Until they do. And then they recognize it everywhere they see it. So it's like a logo, but subtler. Plus, you can't knock it off! So people know you spent a lot of money. Sort of like with a logo, if all the people who stole other people's logos were rounded off and thrown in Guantanamo Bay like God intended. Seriously though. I have known about Bottega since 2006, when I took a press trip to Hong Kong, on which a publicist was hellbent on acquiring a knockoff...Bottega Veneta.
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