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Surely sometime in the past few years you have found yourself at a Forever 21 purchasing a $5 tunic or a $24 winter coat and thinking, "Where the hell did Forever 21 come from that I now buy half my clothes there, anyway?" (and also: "Fuck, is the sweatshop business actually cutting wages?) A story in the latest issue of Radar attempts to shed light on this mysterious company and its sudden success, success for which it has to thank the age-old practice whereby the fashion industry shows its collections to the public i.e. potential knockoff artists a full six months before they hit stores, and Jesus. Jesus is huge. Church is to Forever 21 what ... taking sexy party photos and doing lines is to American Apparel.There are Bible verses on all shopping bags, designers go on Christian missions around the world, and the company gives shitloads of money to orphanages and churches and Christian educational institutions, etc. "People join their church just to get close to them," a garment district insider says of Don and Jin Sook Chang, the first generation Korean immigrant couple that founded the company in 1984. More »
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