In their admittedly unscientific study, Nina Orezzoli and Mark Robinson compared the ads in the March issues of Maxim, Cosmo and Essence that featured women's breasts, butts, and legs, as well as the amount of times that "T&A were used to sell T&A," like porn or phone sex ads. Essence featured 5% gratuitous body parts as compared to Maxim's 15% and Cosmo's 33%. (Click image to enlarge.)