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• Jessica Simpson's perfume is coming out. It's called "Fancy" and the following description doesn't even need to be parodied. '“Fancy is as alluring, feminine and romantic as Jessica Simpson herself. Her talent, charm and values have made her America’s sweetheart and have shown her to be the kind of person that women of all ages can admire,” Parlux chairman and CEO Neil Katz said in a statement.' Have at it, ladies! [Cosmetics News]
• Thakoon's new line is awesome. Which is good, because here's the part we really care about: they're doing a line for Target! [Glamour]
• Perhaps we underestimate Cavalli's influence? Kate Moss dropped from Grazia's best-dressed list. Maggie Gyllenhaal (yay!) is on it! [NY Mag]
• Wait. Victoria Beckham is showing at Fashion Week after all. "In the spirit of elitist designers like L'Wren Scott and Marchesa, Posh opted to show her frocks during New York Fashion Week to top editors and buyers by appointment only." Is this better or worse than a real show? [FabSugar]

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• Takashi Murakami: would you just look at that fucking face? That is a face that will almost melt your cynicism away. You'll forget most people know who he is because he designed a line of handbags for Louis Vuitton...

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About a year ago, I was desperate to review Dial L For Loser from the New York Times best-selling tween book series The Clique. I thought the title was hilarious and I wanted to see what sort of written culture the kiddies are consuming these days. Within the first ten pages, there were mentions of Ella Moss, Neiman Marcus, Prada, Range Rovers, and Chantico drinking chocolate (even hot beverages must be branded!). In fact, it broke down to 1.8 brand mentions per page, which is staggering when you consider that each page had about 160 words. The characters consuming these lux brands were supposed to be seventh graders. Well listen up kiddies, the brand-infiltration of books aimed at ten-to-twelve year olds is only going to get exponentially worse. A new series of books by HarperCollins and named for a heroine called Mackenzie Blue is offering brand sponsorship for each new novel before the books are even written. More »
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