Jezebel: Doritos

Doritos Inventor Buried With Beloved Chips

Margaret Hartmann — Mon, 26 Sep 2011 22:56:00 EDT

Raise a chip for Arch West, the Frito-Lay executive credited with inventing Doritos in the '60s. West died last week at 97 and his family plans to dust his grave with a layer of Doritos before burying his urn. It seems like a fitting tribute, but hopefully the folks behind Cheez Whiz won't get any ideas. More »

Backlash And Backpedaling Over Super Bowl Ads

Irin Carmon — Tue, 08 Feb 2011 15:00:00 EST

In the wake of this year's mostly craptastic round of Super Bowl ads, companies would like you to know that 1) They are smarter and more ironic than you and/or 2) Their external ethnic advisory board told them they're not racist. Oh, never mind then. More »

The Complicated Business Of Getting Women To Buy Crap

Dodai Stewart — Wed, 25 Feb 2009 15:30:00 EST

According to today's New York Times, selling chips to chicks is tricky business, which is why Frito-Lay has "researched women's feelings about snacking and guilt." Uh-oh. More »

I'm on Weight Watchers right now, but when...

Tracie Egan Morrissey — Tue, 16 Sep 2008 13:40:00 EDT

I'm on Weight Watchers right now, but when I went to the bodega today to get cigarettes and saw that there was a new Doritos flavor I haven't yet tried, I decided to throw caution to the wind and use up 14 of my 21 points on a 99¢ bag. It's part of their "Collisions" series, which means there are two flavors in one bag. This one is Pizza Cravers/Ranch. So, was it worth it? Kinda. I liked them, but then again, I've only ever tasted one flavor of Doritos that I didn't like (Fiery Habanero). It doesn't come close to my favorite (Blazin' Buffalo Ranch), but it still felt like home. More »

"Why Are Lesbians Often Fatter Than Straight Women?"

Tracie Egan Morrissey — Fri, 05 Sep 2008 19:00:00 EDT

It's time for another installment of Pot Psychology, the "advice" column in which we attempt to solve everyone's problems with an herbal remedy. (Remember, kids: Don't do drugs!) In this episode, Rich, the Piper to my Trig, helps me answer questions about ejaculate, 16-year-old boys, and air-humping. Got a burning question? Send it to potpsych@jezebel.com. (Please keep them short; they're verrrry hard to read when stoned.) More »

Snack Break

Tracie Egan Morrissey — Thu, 15 May 2008 14:40:00 EDT

I went to the bodega this morning to buy some breakfast — cigarettes, Gatorade, and Doritos — and saw that Doritos are doing that whole "mystery flavor" thing again. (Last year the mystery flavor turned out to be "cheeseburger.") Click the image for my guess. More »

Loose Lips

Jessica G. — Thu, 24 Jan 2008 17:30:00 EST

Our favorite Hills girl, Lo, is moving in with L.C. and Audrina. Hopefully she will continue to flash vag, take shots, and eat Doritos. Bitch keeps it real! • Tori Spelling might be up the stick with baby #2. Mazel! [Us, DListed] More »

The Hills: Lo Is Still Our Favorite Bitch

Tracie Egan Morrissey — Tue, 23 Oct 2007 11:00:00 EDT

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Missy Elliott Is The New Face Of Doritos

Tracie Egan Morrissey — Mon, 24 Sep 2007 19:30:00 EDT

Joy Behar Is Horny For Rhino Love

Tracie Egan Morrissey — Fri, 13 Jul 2007 15:30:00 EDT

The View is back! The View is back! I couldn't be more excited. Pass me the Astroglide, because I think I just grew a dick and I wanna stick it in a man's anus—that's how wonderfully gay the lineup was all week on our favorite morning gab fest. Joan Rivers! Jackie Collins! Mary Tyler Moore! Mario Cantone! Plus, Oprah had on a large Catholic family in which four of the six children grew up to be gay, and then of course, there's Tyra, who's really just a big ol' drag queen living in the body of a walking weave. After the jump, recaps on this week's episodes. More »