Late last week, the DNC announced the formation of the Democratic Women's Alliance, a new program they say will work to encourage women to enter and stay in politics. It's been promoted, unsurprisingly, as a big F.U. to the those he-man woman haters in the Republican Party, as if the Democrats are creating a new team of female superheroes impressive enough to note only rival the Justice League but wipe them out of relevancy.
The "why" of this is pretty clear; with each article that comes out about how awesome the women in Congress are at getting shit done and with each election where the women's vote becomes increasingly important for grabbing a win, it's obvious to each party that they need to do more to lock down women. For Republicans, that means trying to court women even while systematically striking down their rights — a tricky game if anyone's tried it. For the Democrats, it means further emphasizing a party platform that is already based on upholding women's rights, as indicated in the promotional video they've released for the program, which starts off with clips of Republicans talking about how big and bad abortions are.