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The folks at General Mills thought consumers would be excited that Cheerios now comes in peanut butter flavor, but parents of children with allergies are very upset about the new cereal. Though the box clearly indicates what's inside, they're concerned because Multi Grain Cheerios Peanut Butter look like other varieties of Cheerios. PaGina Clowes, founder of the support group Allergy Moms, says, "I know some allergy families that currently buy Cheerios are vowing not to buy them at all for fear of cross contact while processing and to avoid confusion in their own homes." More »
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