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Anyone who's read Das Kapital — or for that matter, Lucky magazine — knows that a market economy cannot flourish without the creation of new wants for things like platform sandals and penis-shaped bachelorette party balloons. This, of course, is the same economic reasoning behind the the modern American wedding biz, which has evolved into a $160 billion industry that (roughly) eclipses the amount of money Americans spend on meat. Which we find — from a detached economic perspective that takes into account that 1) jobs like "wedding planner" and "bachelorette party DJ" are not easily outsourcable to India and 2) we just received a "Save The Date" notification in the mail that clearly cost more than our monthly insurance premium — not at all surprising. However: A keen observer the likes of The New Yorker's Rebecca Mead has managed to find absurdity in even the most predictable scenarios found within the "selling of the American wedding", as The New York Times proves in an article about Mead's new book One Perfect Day: More »
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