Jezebel: Cereal

General Mills Dares to Release Peanut Butter Cheerios

Margaret Hartmann — Tue, 10 Jan 2012 23:59:00 EST

The folks at General Mills thought consumers would be excited that Cheerios now comes in peanut butter flavor, but parents of children with allergies are very upset about the new cereal. Though the box clearly indicates what's inside, they're concerned because Multi Grain Cheerios Peanut Butter look like other varieties of Cheerios. PaGina Clowes, founder of the support group Allergy Moms, says, "I know some allergy families that currently buy Cheerios are vowing not to buy them at all for fear of cross contact while processing and to avoid confusion in their own homes." More »

Survey Reveals Ladies Take Fucking Forever To Feel Good About Themselves

Erin Gloria Ryan — Wed, 28 Dec 2011 18:30:00 EST

The good news is that at some point in your life, you will feel awesome about yourself. The bad news is that the point at which you feel totally hot may be a few decades away. More »

The Problem With The Special K Challenge

Emilie Littlehales — Mon, 10 Jan 2011 12:00:00 EST

What is the challenge, exactly? More »

Ochocinco's Cereal Box Features Phone Sex Number

Margaret Hartmann — Fri, 01 Oct 2010 10:36:00 EDT

Boxes of Chad Ochocinco's cereal are being pulled from store shelves due to a typo in the number for Feed the Children, 1-888-HELP-FTC. The 1-800 number listed leads to a woman making filthy suggestions and asking for credit card information. More »

Kindergarten Graduation Turns Violent When Moms Fight Over Facebook

Katy Kelleher — Wed, 04 Aug 2010 18:00:00 EDT

Two California women were arrested last month after they started a brawl at a kindergarten graduation. What began as an argument quickly turned physical, at which point several men got involved, forcing the officials to place the school on lockdown.

Teachers Caught In Intimate Moment • Texting Is "The New Lipstick On The Collar"

Katy Kelleher — Wed, 09 Dec 2009 17:30:00 EST

• Two teachers have been removed from their jobs at a Brooklyn high school after they were caught undressing in an empty classroom. Alini Brito and Cindy Mauro were getting busy during a talent show when a janitor walked in. More »

Cereal Choices For The High, Drunk, And Old

Jenna Sauers — Tue, 24 Nov 2009 13:30:00 EST

One of the glib reasons my parents would give for leaving their native U.S. to raise their brood in New Zealand was always, "We didn't need the 50 kinds of breakfast cereal." Clearly, they just lacked this handy flowchart! [EatingTheRoad] More »

Shut Up, Special K

Hortense Smith — Sat, 06 Jun 2009 16:35:00 EDT

It's "bathing suit season" again, and you know what that means: it's time for Special K to make you feel bad about your body while pushing their ridiculously unrealistic cereal-based meal plan. Whatever, Special K. More »

No Cereal For Young Men

Sadie Stein — Mon, 01 Jun 2009 13:30:00 EDT

Grape-Nuts is shooting for that coveted men 45-and-over demographic. Says "insights director" Kelley Peters, "Men aspire to it...It's strong and stern, the father figure of cereals." [WSJ, Gawker] More »

Strong Enough For A Man

Sadie Stein — Thu, 26 Mar 2009 16:30:00 EDT

Grape-Nuts is targeting men - or energetic oldsters - with a new, testosterone-fueled campaign. "When you tackle something tough at work or at home, that doesn't just take know-how — that takes Grape Nuts." [WSJ] More »

Peanuts Parents Secret Revealed • Ann Coulter's Book Sales Slump

Katy Kelleher — Thu, 12 Mar 2009 17:30:00 EDT

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• Mental Floss reveals how Peanuts producers made that weird sound that plays when adults are talking on the Charles Schultz cartoons. The secret involves a toilet plunger. • More »

Cereal Killer: Why Tony The Tiger Should Be On The $1 Dollar Bill

Sadie Stein — Wed, 10 Dec 2008 15:40:00 EST

Cereal is such a major part of growing up American: I remember the realization, when I was a kid, that for people of prior generations, the distinctive dry crinkle of a cereal's plastic bag against the box, followed by the unmistakable rattle of flakes on bowl (all immediately recognizable from the next room) would have been mysterious and unfamiliar. What's quicker shorthand than the mom who wouldn't let her kids have sugar cereal, or the fun house where you first tried Froot Loops? There's a fascinating article on MentalFloss about the history of America's favorite breakfast (invented by religious fanatics!) and why cereal is the most important thing in our nation's history. More »

Not So Grrrrrreat: Consumer Reports Comes Down Hard On Sugary Cereals

Hortense Smith — Sat, 11 Oct 2008 13:30:00 EDT

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So the other day I was in the cereal aisle, trying to decide whether to buy Boring Adult Cereal A. or Boring Adult Cereal B. There are many factors that go in to choosing a breakfast cereal, but as of late I’ve tended to buy things that fall into the “good for you” category, as opposed to my normal routine of throwing a box of Count Chocula in the cart and being done with it. As I scanned the aisle, I noticed a trend: all of the cereals for kids were being marketed as having “LESS SUGAR!” in an attempt to grab the attention of health-conscious parents. But according to an article published in this November's Consumer Reports, "23 out of the top 27 cereals marketed to children rated only Good to Fair nutrition." Uh-oh! Does this mean that a cereal can't be magically delicious AND generally nutritious? More »