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After discovering a second beaver living in the Bronx River, the Wildlife Conservation Society asked people to vote for a name online. Shockingly, internet users aren't huge Leave It To Beaver fans — "Wally" lost to "Justin Beaver." More »
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In the latest installment of Target: Women, Sarah Haskins takes on the recent spate of advertisements that have a difficult time explaining what body part the featured products are actually for: vaginas. More »
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Over on AdAge, there's a commercial for a company called Libra. In the spot, a woman on a rooftop rocks out on guitar as video game shapes fall from the sky. The licks are hot, the chick is cool, and the tagline is: "Play with patterns." The product? Tampons. Because having your period rocks! Actually, the ad's not bad — at least there's not blue mystery liquid being squeezed from an eyedropper or a beaver involved. As AdAge's Charlie Moran points out: "We like rock 'n roll as a source of female empowerment, but doesn't such a contrived packaging gimmick like this play into stereotypes about the frivolity of those same young girls?" Ugh. Why is "feminine hygiene" such a tough product to sell? Women menstruate. They need tampons. So how come tampon commercials rarely hit the mark? More »
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