A "revolutionary" new design from Bali Intimates — a subsidiary of Hanes — has petal-shaped "concealers" in bra cups for "complete modesty" that will help women "look flawless." 'Cause you know how imperfections like nipples can be so embarrassing! Note that, in the commercial above that the actress nor the voiceover artist never actually utter the word "nipple," but the clip does show some sensual lipstick application that's more than slightly suggestive of a certain sex act.

Earlier: "Contour" Bras: Holding Us Up, Or Holding Us Back?