http://cache.jezebel.com/assets/base/img/thumbs140x140/jezebel.com.png http://jezebel.com/tag/axe http://jezebel.com/tag/axe

A huge battle has been won in the fight for gender equality. While women still earn less than men doing the same jobs and there are groups working tirelessly to restrict our reproductive rights, we're finally free to douse ourselves in eau de frat boy. Axe, the cheap toiletry equivalent of the He-Man Woman Haters Club, is releasing a body spray for women. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5874216&view=rss&microfeed=true

An Axe commercial in which lusty angels fall to earth, drawn by the scent of one random dude's body spray, first hit airwaves in February — but now it has been banned in South Africa. AdFreak reports that one guy, a Christian, complained about the ad, and deemed it offensive, "specifically over the idea that angels would forsake their divinity for aerosol cologne." More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5854917&view=rss&microfeed=true

Ladies, be careful. Your romance novels may be driving you insane. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5807456&view=rss&microfeed=true

Australia's new Lynx Lodge is "a play on popular male fantasy, so the girls are there to hang out and ensure Lodge guests have fun," but apparently not have sex with them. Surprise: Lynx is the overseas name for Axe! More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5618133&view=rss&microfeed=true

According to this European commercial, dudes who buy Axe body spray can win "a chance to come on board" (get it?) the Axe Boat, which it seems has already been trashed by 12 nubile ladies and their pet monkey. [AdFreak] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5568992&view=rss&microfeed=true

This French commercial demonstrates yet another benefit of Axe body spray: It's the only way to determine if there are hot camouflaged ladies hiding in your apartment and waiting to pleasure you. [Adrants] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5558246&view=rss&microfeed=true

According to this Argentinian ad, Axe body spray has a horrifying side effect: It may fuse your torso to your pull-out couch. Sure, you can stow lingerie-clad women in your ass, but being dickless may present a problem. [Animal NY] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5535253&view=rss&microfeed=true

Dumb new trend: lighting yourself on fire with Axe body spray. Dumber: putting the results on YouTube. Dumbest of all: doing it at school. That's what your friend's basement is for. [Breitbart] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5506633&view=rss&microfeed=true

We know the Axe Effect compels women to indiscriminately go home with any man who uses the foul-scented body spray, but in their new ad, the horny frat boy symptoms persist well into the morning after. [Ad Scientist] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5504551&view=rss&microfeed=true

It started quietly, with the appearance of black loofahs in the body wash aisle. Marketing body wash to men has proved to be quite lucrative, unleasing a wave of new ads determined to convince men their body wash is magic. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5473972&view=rss&microfeed=true

Jaime Pressly shows just how clean balls can get with the Axe Detailer (that's man for "shower pouf") in the Funny or Die video/Axe viral ad after the jump. The skit actually makes Schwetty Balls seem subtle and classy. [AdLand] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5446593&view=rss&microfeed=true

Three new ads for Lynx Bullet body spray (the U.K. version of Axe) show snowy imprints of figures fornicating in dark alleys and parking lots, with only one set of footprints leaving. Should we "be prepared" for non-consensual sex? [AdWeek] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5415524&view=rss&microfeed=true

We've come so far![Vintage_Ads] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5318830&view=rss&microfeed=true

I am not a fashionable person. I have worn the same black t-shirt, jeans, and sneakers outfit since 1995. But I think I'm still qualified to declare that Ed Hardy gear has become the Axe body spray of clothing. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5312591&view=rss&microfeed=true

For the Axe ad at left, a female student's dormitory at an unidentified college was wrapped with a calendar. The South Korean ad agency that came up with it says it shows "that a new female can be met on a daily basis," with the help of Axe. [Neatorama] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5273960&view=rss&microfeed=true

This summer you can live like you're in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes who douse themselves in the gross-smelling body spray? More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5265908&view=rss&microfeed=true

It's not like we had any kind of expectation that Axe's ads would be anything but the stupid, annoying and mildly sexist, but the fragrance company's latest print ad stinks worse than their crappy cologne. It's a picture of Hillary Clinton wearing a pin that says "Obama 2008" and copy that reads "Imagine the power of Axe." Actually though, we'd probably be more pissed if we were Obama, for the implication that he would even wear that shit. (Click image for larger version.) [Time] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=355158&view=rss&microfeed=true

Best Comment of the Day, in response to Sherri Shepherd Channels Linda Richman On The View : "sherri shepherd doesn't drink sherry nor is she a shepherd, discuss." We say: Bess Marvin, you're like buttah! Worst, in response to Body Odor Is The Key To True Love: "On my man, I actually like Axe. Oh and poo on all you peoples who don't like Axe. It smells really good on HIM." We say: yeah, our shit smells better than that stuff. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=332672&view=rss&microfeed=true

The people who dream up seriously stoopid Axe fragrances have some competition: This ad from the '70s offers a scented body spray known simply as "Macho," which is "not sticky — won't burn" and comes in "six luscious flavors" including mint frappé, lime erotica and "chocolate moose [sic]." Click the photo to get a full-size eyeful! [Vintage Ads] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=326336&view=rss&microfeed=true