Rihanna Is The New Face Of BalmainS

Early Tuesday morning, Rihanna Instagrammed a few shots of herself starring in the Balmain Spring/Summer 2014 campaign, writing "Guess who's the new BALMAIN Woman???!!!!!!!#BALMAIN#MommaImadeIt#CaribbeanGalRunTing."

Rihanna's been wearing Balmain for years, attending the label's show during Paris Fashion Week as far back as 2009. According to Vogue, creative director Olivier Rousteing said, "In front of the camera, she makes you feel like she is the only girl in the world," making a great and topical Rihanna reference. "When the woman that inspires you wears your creations, your vision feels complete."

Rousteing also took to Instagram and posted a photo of Rihanna looking at his designs – not the first he's put up. This one includes the caption "WHEN I FELL IN LOVE":