Are You High Right Now? Here's Justin Timberlake As a Lime

Are you? This is Justin Timberlake as a lime.

It’s an ad for Sauza 901 tequila that uses the Behind the Music and E! True Hollywood Stories sob templates to tell the story of a lime named Rick “Sour” Vane, played by Justin Timberlake.

First, the lime is having the time of its life as a prized club condiment and then everything falls apart when Sauza 901 is introduced (I guess because it’s lime-y on its own) and the lime hits rock bottom.

Mashable writes:

It’s a little-known fact that Timberlake is behind Sauza 901; he sold his small alcohol business 901 (named after the zip code of his Memphis, Tennessee hometown) to liquor giant Sauza last year. This is his first major effort to let the public know that he is the co-owner (and face) of Sauza 901.

For an ad hawking an alcoholic product, it’s pretty ridiculous and long and really achieves its purpose of making you wanna be high.