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Feminist Law Professors points us to this collection of alcohol ads where they say the "not-so-subtle message of the ad was: 'get’er drunk and she’ll do ya!'" However, to me, the Heineken ad at left isn't necessarily about men getting women drunk in order to take advantage of them; it speaks more to a fundamental conflict that many women feel in dealing with their sexuality. More »
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Some child advocacy groups are freaking out over this French ad for Orangina because the commercial depicts "a love story between a doe and a bear, with a finale of shots of Orangina bottles exploding between the thighs of zebras and squirting on to the breasts of other animals." I watched the ad, and let me tell you, the creepiest part is that the doe has breasts. It's like a hot human lady with a deer head, and I can't believe that it represents anyone's sexual fantasy, even some pervy French dude. Anyway, apparently the Advertising Standards Agency in France has received almost 150 complaints about the ad, which was "based around the idea of 'pulpeuse', which in French means both "containing pulp" and also 'voluptuous' or 'sexy.'" Again: zebras with boobs are not sexy. [Telegraph] More »
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Indian secretary of education, Rina Ray, is speaking out against a ad she finds offensive to women. It's a commercial for life insurance, and, according to the Times of India, "it "features a father saving up to fund his daughter's education and ends with the tag line: Hai toh pyaari lekin bojh hai bhaari (though she's loveable, she's a burden). It spells out the mindset prevalent in this country: a girl, or woman, is a liability." Ray has lodged complaints with the National Commission for Protection of Child Rights and the Delhi Commission for Women, and she wants the commercial taken down, plus an apology from the insurance company. Way to fight against stereotypes, Rina! [Times of India] More »
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