<![CDATA[Jezebel: Abilify]]> http://cache.jezebel.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: Abilify]]> http://jezebel.com/tag/abilify http://jezebel.com/tag/abilify <![CDATA[Moody? Magazine Ads Got You Wondering If You're Manic-Depressive? Ask An Adolescent]]> Jezebel readers ought to know: there is a dark, personal side to our Wednesday tabloid ritual that is Midweek Madness: The barrage of advertisements in the celebrity tabloids that taunt us with the too-close-to-our-own-comfort tagline:
You've been up and down with mood swings. You want to move forward. Maybe ABILIFY can help.
Abilify is a drug. When it was approved five years back, it was a "schizophrenia" drug. Now, it is used as a treatment for bipolar disorder. What's bipolar disorder? Well, it's also known as manic-depression, and, according to news reports today, it's an illness that has increased 40-fold in adolescents between the year Kurt Cobain died and the year after Abilify was introduced. Anyway, since the diagnosis on the advertisements for Abilify is kind of confusing, we thought we'd ask a fourteen-year-old girl we knew what "bipolar disorder" was. More »
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