OK, well it's also Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts — but at least there's one woman? And a person of color? So, hey, a comedy channel that's only 3/5 white men — that's gotta be at least a small improvement? Oh, fuck, who knows. Anyway, it launched at SxSW, and it looks promising.
But what is JASH? Simply put, JASH is LIFE. JK, it's a YouTube channel with pages the five comedylebrities curate. "This is what we think is funny. It may not be your cup of tea, but there's no testing involved, there's no second-guessing of what a 14-year-old boy would like. It's just a place to do stuff and fail or not fail," Silverman told Rolling Stone.
That's exciting, actually. Not having to pander to certain demographics can encourage the mainstream to expand and contract in positive ways. It's what the internet is pretty much for. Godspeed, little JASHers.