You know what there's not enough of? Temporary Coheed and Cambria tats on dudes' upper thighs. I know: it's something that we've been missing. You've actively been wondering where they are. But we might be headed there, thanks to this AWESOME new development.
Apparently Japanese advertisers are using women's thighs as ad space as part of the thesis that ads should run "wherever people are looking." Green Day is one of the groups that have taken advantage of such marketing techniques for their new album, ¡Uno!. As long as the ad "runs" for eight hours a day or more, they are paid the requisite fee—age 18 or above, naturally. And in order to prove as such, they must post photos of their upper-thigh area on Facebook, Twitter, or other media platforms.
This notion came from the Japanese phrase "zettai ryouiki koukoku" (absolute territory), referring to the space between a knee-high sock and a skirt. As of last November, 1300 women have registered themselves as candidates for this campaign on Absolute Territory PR, the team supposedly behind this new craze.
Apparently Australia had a sketcher non-consentual version of this idea that involved putting indented plates on benches.
'Next Ad Medium: Thighs Of Japanese Girls' [Buzzfeed]