It's Okay That Girly Legos Are a HitKatie J.M. Baker2/21/13 3:20pmFiled to: ToysLego friendsLegoGenderal differencestweet232EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkLego is having the best year ever and it's all because girls want to pretend-shop, beautify, and pet puppies during playtime: the company said today that its sales soared 25 percent last year thanks in part to its new "Lego Friends" series of very pink and girly building blocks.We covered the Lego Friends controversy at length last year: why would Lego patronize girls by creating what pop culture critic Anita Sarkeesian called the "pastel-colored, gender-segregated, stereotypically female suburban paradise" of Heartlake City, complete with a "Butterfly Beauty Shop" and a "Fashion Designer Workshop?" Advocacy group SPARK sent an open letter to Lego accusing the company of a "lack of faith… in girls' skills and interests." But despite all the outrage, Lego Friends launched as planned, and it sold and sold and sold.ShareTweet Kinja is in read-only mode. We are working to restore service.