Marc Jacobs, his pecs and his abs are now the creative director for Diet Coke. This means he designed "whimsical, feminine" packaging for the brand, which is celebrating its 30th anniversary in Europe.

The first cans and bottles are slated to arrive next month in 11 European markets including the U.K., France, Benelux and Iceland. Jacobs had a hand in three cans, three bottles and three ad campaigns, each corresponding to a recent decade in fashion.

MJ tweaked the logo; expect the cans to be colorful and fun. And possibly collectible? The ad for the collabo — seen above — is a twist on the "Diet Coke hunk" commercials. Same song. Shirtlessness. As you may recall, Taylor Swift has also inked a deal with Diet Coke; now she's being criticized for making kids fat. [WWD, The Cut]

Marc Jacobs' Abs Are the New Creative Director for Diet Coke


Marc Jacobs' Abs Are the New Creative Director for Diet Coke

John Galliano won the first round of his case against Dior. What happens next? (Also, Galliano's income was made public in court; he had an annual salary of around $1.3 million at Christian Dior Couture alone, as well as $906,400 in "variable compensation," a wardrobe budget of $38,850, and a grooming budget of $77,700.) [Daily Beast]

Will Galliano end up at Oscar de la Renta? Apaprently Anna Wintour really wants him working again. [NYP]


Marc Jacobs' Abs Are the New Creative Director for Diet Coke

Are you "literally dying" for oh-so-perfect locks? Express dry blowouts are $30 at Rachel Zoe's new blowdry chain, Dream Dry. [Racked]


Marc Jacobs' Abs Are the New Creative Director for Diet Coke

Here's a glimpse at Victoria's Secret's 2013 Bridal Line, as modeled by Miranda Kerr. Lacy. [StyleBlazer]


  • Speaking of bridal stuff, Peter Som is doing dresses for BHLDN. [WWD]
  • Anna Piaggi's fashion collection will get a permanent home in Milan. [WWD]
  • Would you pay $98K for a pair of Air Yeezy 2 sneakers signed by Kanye West? Someone did. [The Life Files]
  • Mid-priced Zac Posen is on the way. [The Cut]
  • Sweatshop workers are protesting the fact that NYU buys blank apparel from Adidas. [NYULocal via Racked]
  • Celebs aren't getting paid as much as they used to to sit in the front row at Fashion Week shows. [NYP]
  • Models who need to "sleekify" for Fashion Week go boxing. [NYT]
  • Woohoo! Shop for Tracy Reese online! The site's been relaunched. [WWD]
  • Isabel Marant is making skateboards now? [WWD]
  • Ivanka Trump now has a fragrance and a body lotion and says: "I have always admired women that have a strong sense of self, complemented by femininity. I especially appreciate the presence of these women in traditionally male-dominated industries, such as real estate. You can never underestimate the power of a woman, whether she is leading a meeting in the boardroom or attending a post-work event. For my first fragrance, I wanted to capture the essence of a woman's strength and beauty." [T]
  • Ooh, fun: 10 makeup artists to follow on Instagram. [StyleBlazer]
  • Missoni is turning 60 this year, and will have an anniversary campaign. [WWD]
  • OMG Karl LagerfeldLattefoam. [Glamour]