Springboarding off of an infamous USA Today infographic (and utilizing a handy Wild, Wild West conceit), finance oracle Whitney Johnson tried her darnedest to unravel the mystery about why female leaders are still a relative rarity in the wide world of investing. It's certainly a puzzle, because, although women are accounting for more of our college grads, are more often earning the bread in a household, and represent just about half of the entire labor force, the USA Today article that sparked Johnson's brief disquisition about ladies in finance found that a mere 22 percent of women are comfortable marionetting a household's purse strings, and a mere 12 percent are seasoned investors.
What's the haps with these numbers? There's no empirical proof to suggest that women suck at investing money anymore than dudes do, so why aren't women breaking through the finance world's glass brick ceiling? Despite the bevy of Old West metaphors at her disposal, Johnson seems initially stumped: