Get to Know Your Carhartt BoyfriendS

The Fall 2012 Carhartt catalog — shot on location in Alaska — is filled with men. "Real" men. These are not models, posing in slim-cut suits, like you might see in J. Crew. They're men. Working outdoors. Doing things we think of as manly.

Get to Know Your Carhartt BoyfriendS

As a recovering catalog enthusiast, I looked at Your LL Bean Boyfriend with interest, having often lamented that there are never price tags on the things you really want. But when my sister gave me the Carhartt catalog, I was slightly shocked at how unusual it was, compared to the way men's clothing is usually presented. One could craft a research paper about the differences between this catalog and J. Crew or LL Bean, taking special care to question whether it elevates and romanticizes Americana, beards and brawn. One could spend hours exploring the images and what it means to be masculine, as it pertains to the way we live now. But let's take a quick gander, shall we? Because your Carhartt Boyfriend is not like your LL Bean Boyfriend or your J. Crew Boyfriend. Your Carhartt Boyfriend doesn't stand around in a white room wearing square spectacles and laughing. Your Carhartt Boyfriend is different.

Get to Know Your Carhartt BoyfriendS

For starters, your Carhartt Boyfriend has a plane. He can whisk you away to anyplace you desire, provided he can find it on the map. But also, your Carhartt Boyfriend knows about some places that aren't on any map. Places deep inside your heart.

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend may not be young, lithe and metrosexual, but he gets shit done. He gets his hands dirty. He sees things through. He's never heard of Mumford and Sons, but he can make a banjo with a stump and a pocket knife.

Get to Know Your Carhartt BoyfriendS

Your LL Bean Boyfriend wishes he had a sailboat, but only has deck shoes. Your Carhartt Boyfriend kayaks through white water just to get to home every night. The commute's a pain, but the tiny island where his log cabin is located has its charms. Electricity isn't one of them.

Get to Know Your Carhartt BoyfriendS

Your LL Bean Boyfriend might buy you lobster. Your Carhartt Boyfriend has a muskox farm, but he doesn't make a big deal about it.

Get to Know Your Carhartt BoyfriendS

If he does mention it, it's because he loves his work, okay?

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend's hands are rough, but the gorgeous handcrafted wooden canopy bed he's making for your wedding is smooth as silk.

Get to Know Your Carhartt BoyfriendS

You look cold. Your Carhartt Boyfriend will make a fire with his bare hands, or at least strike the match on his chest.

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend won the Iditarod but skipped the press tent and the award ceremony and just kept on going, because it felt right.

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend doesn't watch TV, but he heard someone sort of based a sitcom character on him… Toned down, obviously. Someone named Rob Swanson?

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend can reverse frostbite with his mind.

Get to Know Your Carhartt BoyfriendS

Once, your LL Bean Boyfriend crashed his Range Rover and your Carhartt Boyfriend saved his life.

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend thinks tattoos are silly.

Get to Know Your Carhartt BoyfriendS

Someone gave your Carhartt Boyfriend a wallet with a bottle opener on it, but Your Carhartt Boyfriend prefers to remove bottlecaps with his teeth.

Get to Know Your Carhartt BoyfriendS

Your Carhartt Boyfriend doesn't dream much, but when he does, he dreams of you.

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