Benefit cosmetics hired comedian Sarah Colonna to film this short ad, in which Colonna plays a member of the beauty police who cruises around on a Segway and writes tickets to pedestrians for infractions like improperly applied fake eyelashes, wearing too much makeup, and for not working out to be skinny. "Really, you're just naturally thin?" says Colonna. "I'm going to give you another ticket because that's just annoying."

She tells another woman, "Look at your eyebrows, they look like McDonald's arches. Can I order a hamburger off your face?"

The clip isn't funny — it's just mean. Who thought it would be a good idea to hire a celebrity to go up to strangers on the street — not fellow famous people, or folks who have any kind of public image associated with their looks — and tell them how ugly they are? And why would a cosmetics company want to align itself with the message that it's funny to judge and insult women based on their appearance? This ad makes me want to pour my Benetint down the drain and go back to Nars.