After Your Baby Can Read was shut down earlier this summer, it seemed like things had hit rock-bottom for the dubious infant literacy program. That, however, was before the Federal Trade Commission filed false advertising charges against the marketers of Your Baby Can Read, and the company's empire of reading DVDs collapsed like a house made of...infant literacy DVDs.
The FTC complaint (nb. the complaint does not constitute a finding or ruling that a company has violated the law) charges Your Baby Can, LLC., its former CEO Hugh Penton, Jr. and the product creator Robert Titzer, Ph.D. with false and deceptive advertising for claims in ads and product packaging that there was scientific research buttressing the cockeyed claim that Your Baby Can Read DVDs would actually help infants and toddlers get that leg-up over all their future Yale waitlist competition. The complaint also charges Titzer with making deceptive expert endorsements, deceptive in that Titzer is an admitted non-expert "as far as reading".