Trick Crotch Shots Shill Unseen Products

"What you can't see is all you want to see," reads the copy on these Jane Pain ads. Can you even tell that what's being sold here? Jane Pain is a high-end Spanish brand of lingerie, bathing suits, and accessories. These images aren't technically NSFW — the women are sliced up so that you don't actually see a vulva — but the overt message is "look at my genitalia!"

Combine that with the fact that these ladies are spread out in supine positions — submissive, passive body language — and shot from slightly above (the power position) — and well, ick. The ads do grab your attention, however! Which is why the campaign won the 2012 Lapiz de Oro, Argentina's highest advertising prize. (Photography by Natasha Ygel.)

Trick Crotch Shots Shill Unseen Products

[Copyranter/Buzzfeed]