As our friends at Jalopnik have pointed out, this new Toyota ad currently airing in Japan features a tall blonde strutting across a showroom in high heels a pair of red bikini bottoms. So far, so much standard sex-sells bullshit. But when the model turns around, it becomes clear that he's not a woman but an androgynous-looking man.
The ad features 19-year-old Stav Strashko, a Ukrainian-born Israeli model. Strashko told Candy magazine that he's at peace with his androgynous appearance:
"I realized that I was androgynous when I began to model. All the stylists put women's clothes on me, and then it struck me that I can really look like a woman. This wasn't the first time I toyed with this: I remember myself as a child playing with my mom's makeup a few times when she wasn't home. Later, around 16 I used to put black eyeliner when I went out — it was very punk rock. I get mistaken for a girl all the time, and I'm used to it now. Usually when people talk to me they soon realize I'm a boy, but sometimes people just keep treating me as a girl not realizing who I really am. I believe that the mind sees what it wants."
The tag-line translates as "Not trendy, not casual, not for everyone," which shows that Toyota is putting the focus on Strashko's "difference." And the "Surprise! It's a MAN!" twist is kind of ridiculously stone-age. But it's still a rare example of a feminine looking man in a mainstream advertisement — Andrej Pejic might have some competition.
Hot Bikini Model In New Toyota Ad [Copyranter]