A new study cooked up by researchers from Cornell University has discovered that children can be induced to choose a healthy snack over an unhealthy snack if the healthy snack is endorsed by one of their icons, in this particular case, Elmo. The same marketing technique used to hawk incredibly unhealthy foods, i.e. cereal that is literally just small chocolate chip cookies, might also be capable of getting children to make healthy choices at lunch or snack time. In other words, children are really gullible and will pretty much do anything an affable, imaginary character commands them to do.
Elmo Shows How to Improve Kids' Diets [LiveScience]