Poor James Franco. So talented! So prolific! So insufferable. It wasn't always this way. James Franco used to be mysterious, hot, sexy, smart. James Franco used to be so good. He embodied James Dean. We dug him as Harry Osbourne in Spider-Man, we were titilated by his turn as a male hustler in Sonny, he was hilarious in Pineapple Express, tender in Milk and weirdly great on General Hospital.
But James Franco, artist and actor and NYU film teacher and MFA graduate of Columbia, has just made what might be the worst commercial ever. This two minute and forty-five second Galaxy Note 1.1 spot — which is about two minutes too long — is supposed to show that the gadget is good at multitasking, just like James Franco. But as James Franco makes breakfast, diagnoses strep throat, solves a math problem, and has a quick pillow fight, you may find yourself rolling your eyes, groaning and yawning. What should come off as a winking, tongue-in-cheek send-up of Franco's reputation as an industrious overachiever is actually a tedious, drawn-out, badly paced joke without punchline. If the point is to raise awareness of the Galaxy Note, well, then: Mission accomplished! I will openly mock anyone I see using that thing (or any gadget with a stylus… might as well go back to Filofax, homes). The giant pineapple, however, was mildly amusing.
Paging Dave Franco. Dave Franco to the white courtesy phone, please.