"Social media is sexy!" screams the September 2012 issue of Fast Company. And there's Mindy, with glasses askew and some fab bracelets. Another coverline questions: "Can 1.8 million followers make her new sitcom a hit?" Uh, well, that remains to be seen. But followers don't make a show a hit: Writing, directing and acting do. That said, in terms of magazine covers, this one is a winner.