The new James Bond 007 fragrance debuts at Harrods next month, coinciding with the 50th anniversary of the James Bond film franchise, and release of the 23rd Bond film, Skyfall (which hits theaters in the US in November). Because nothing says "secret spy" like having your agency code number on a fragrance bottle. So, what does James Bond smell like? Not blood, sweat and martinis.
The fragrance is an aromatic feugere with notes of fresh apple, cardamom, sandalwood and vetiver. The backbone contains lavender, moss and coumarin.
"The aromatic feugere fragrance family came to prominence in the Sixties - it was unmistakably masculine - mossy and ferny," said Bill Brace, vice president of fashion brands for P&G Prestige.
"But that was a while ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there's fresh apple, cardamom, sandalwood and vetiver."
Hear that? Modern men smell less like moss and ferns. Anyway, the target audience is "Guys in their 20s and 30s who love Bond, who love adventure, gadgets, travel and being a man's man with style and sophistication." In my experience those guys don't wear cologne, but whatevs. [WWD]
Marc New York — a division of Andrew Marc — will launch an ad campaign this fall that is supposedly inspired by the book Fifty Shades of Grey. There's no paddle or Red Room of Pain, just 2008 Miss Universe winner Dayana Mendoza in an unzipped dress and former Scottish rugby player Thom Evans appearing only in a towel. So it's like the book in that there is a man and a woman involved. [WWD]
Azealia Banks is the hyperkinetic new face and body of T by Alexander Wang! [Style Blazer]
In case you missed it: The Kardashian sisters are looking for a plus-size model to promote their plus-sized denim line Kardashian Kurves, which will be sold at Sears. Should you desire to enter the contest, you must be over 18, as well as "kurvy" and "konfident" — and ready to explain what that means to you, in an essay. [NYDN]
By the by, if you win the Kardashian kontest you will be flown koach. [Fashionista]
While other retailers are producing terrible T-shirts (cough JCP), Bon Ton is selling blue anti-bullying T-shirts at all its stores starting next week. The shirts retail for $12, and for each purchase, $8 will be donated to the organization Stomp Out Bullying. Brendan Hoffman, CEO of Bon-Ton Stores says: "Our hope is that parents, teachers and children will participate in the annual Blue Shirt Day - World Day of Bullying Prevention and stand up to bullies everywhere." [WWD]