Lego's "Lego Friends" set, aimed at "the other 50 percent of the world's children" — meaning girls, but only girls who enjoy clubbing, shopping, tanning, and hanging out at the "Butterfly Beauty Shop," whatever that is — has received widespread criticism for reinforcing the pinkest, girliest gender stereotypes. (The backdrop for "Lego Friends" is a place called "Heartlake City," which has a salon, a horse academy, a veterinary clinic, and a café. Congratulations, Lego, you've created Desperate Housewives for six-year-olds.) But, despite the adult haters, "Lego Friends" has been flying off the shelves, which makes sense, given that Lego spent four years researching what girls want in a lego set. So what, exactly, do girls want?
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