Some Choice Excerpts from the WSJ's Inexplicable 1,500 Word Essay on Hair DyeS

You guys! Did you know that some ladies are — gasp! — dyeing their hair at home these days?! Brave souls, right? The Wall Street Journal reports that more than half of U.S. women dye their own hair, yet still feels compelled to publish an oddly lengthy tome on the intricacies of the act. Here, without context, are some verbatim pearls of wisdom from the piece:

  • "At-home hair color is red hot."
  • "One important factor is the growing Hispanic population."
  • "'Our job is really to take the fear out of home hair coloring,'"
  • "Finding the right shade is a daunting task — especially in a poorly-lit drugstore aisle."
  • "The 28-year-old Washington, D.C., lawyer was overwhelmed with options. She scoured the Web for product reviews to pick shade and watched half a dozen YouTube tutorials on how to apply it. Surprisingly, it worked. 'It's actually much more convenient and you save a ton of money,' Ms. Younis says."
  • "But not everyone can correctly identify their own hair color — or even has hair long enough to hold by the box for comparison."
  • "A novel retail concept in the Minneapolis suburbs called dpHue offers a consultation with a licensed cosmetologist before consumers select a custom shade to use at home."
  • "'There's a very narrow sweet spot.'"
  • "Large brands have online questionnaires."
  • "What about the person who is just really nervous?"
  • "Seven years in the making, the product offers precise consistency. Too runny and it would drip; too thick and it wouldn't pump."
  • "The consistency eliminates the dreaded 'drip running down your forehead.'"
  • "...a kind of makeup for hair, that can be washed off with shampoo. A one-ounce canister sells for $24 at Sephora."
  • And a few of the best comments:

  • "I've colored my wife's hair at home for the last six years, and the savings in time alone are more than worth the effort. It takes about 45 minutes from start to finish, and she gets to gossip with me rather than her hair dresser!"
  • "I found this article to be very interesting, as I am the President/CEO of the only company in the United States that manufactures the disposable gloves and prints the instruction sheets to which they are attached for some of these hair products."
  • "This article makes the process sound more difficult than it is."
  • More Women Try This at Home [WSJ]

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