Folks: we officially live in a world where Beyoncé's skin gets lightened for ads and Isabeli Fontana's gets darkened. H&M is under fire from public health and cancer groups for hiring model Isabeli Fontana for its latest swimwear campaign and making her look really tan — tan in a way that many people can't achieve via healthy means. A photo of Fontana from the last time she modeled for H&M is included for comparison. We don't know if this is bronzer, fake tanner, Photoshop, or some unholy combination of all of the above — hopefully it's not a tanning bed or the sun, eek — but Fontana doesn't normally look like Tan Mom. Note to H&M: if you like the way your swimsuit colors "pop" against darker skin tones, these days they have models who naturally have those skin tones. At nearly all of the major agencies! Maybe hire them? [DM]
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