Today we learned about Cellulaze, a very expensive laser treatment that is being heralded as a possible "cure" for cellulite — as if cellulite were an illness, a plague of the thighs, a disease of the ass. Cellulaze was covered in the New York Times and the Today Show, which conveniently demonstrated the procedure. Both in a single day. So much cellulite-zapping, so much focus on the body. Cue the conflicted deluge. (But props to the Cellulaze PR team for the impressive synergy.)
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