Try to think of the last time you saw Coco Rocha posing for a lingerie shoot. Or a bathing suit spread. Or walking in the Victoria's Secret fashion show. Can you name the last time you saw that happen? Didn't think so. That's because the top model has a little-known but firm policy against doing nude work, implied nude work, or anything that might read as too sexualized for her tastes.
It's not like Rocha's a prude — her close friend and fellow model Behati Prinsloo is perhaps best known as a Victoria's Secret girl, after all — but nudity just isn't consonant with Rocha's image of her career. Setting that boundary is her right, and a model in Rocha's position — having made a name for herself working with virtually every top designer, fashion brand, and magazine in the world — is privileged in that she can put her foot down on things like nudity. (And on working with Terry Richardson, another thing Rocha won't do.) Which is why it's very strange that Coco Rocha should appear looking practically topless on the May cover of Brazilian Elle magazine.